THE ROSS GROUP SERVICES
Product Placement is an efficient and cost-effective way to develop
brand recognition by featuring products in feature films and on
television programs. With placement advertising, it is easy to
distinguish product in a highly competitive market. The placement of a
product on a popular film or television program creates awareness and
implied endorsement through positive association. Product placement
allows you to successfully reach a large audience at a relatively low
cost. The Ross Group will place your product in high-impact positions
and will help get you known to a worldwide audience.
The Ross Group will handle
• All contract negotiations and rights
• Worldwide marketing and commercials rights development
• Integrated marketing and communications contract negotiations for screen links, stills, int'l and domestic commercial rights
• Premieres and backend promotions from conception and implementation
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CELEBRITY ENDORSEMENT AND NEGOTIATION
Many times a product can gain publicity through direct celebrity
endorsements. Their established reputation and fan base create immediate
exposure to an instant market. Associating your product with a notable
celebrity will lend it a unique attitude of elegance and style.
Celebrity endorsements will also distinctly separate your product from
your competitors. The Ross Group will manage concept development for
your product or brand and will get you essential exposure.
DEVELOPMENT OF VIP AND CELEBRITY ALLIANCES FOR PRODUCTS
Through the development of alliances, products receive direct and
ongoing promotion by the celebrities themselves. With celebrity
alliances, products get the benefit of extended exposure and
sponsorship. Celebrity alliances help establish trends in society and
have the ability to influence a wide range of markets. The Ross Group
will help you to link your product and brand to a celebrity, from
conception to ongoing development.